Preventive Maintenance
Optimizing is most effective as a preventive measure rather than a reactive measure. However, reactive optimization for displacing negative search results is what most online reputation management services focus on. It leaves the company chasing after the various dissenters and does not put the brand in a position of control.Damage Control Options
Once a negative mention has been identified, here are a few basic steps in dealing with it:
- Research the situation – is there merit?
- If not, provide the facts and ask for corrections
- If yes, then offer to discuss
- Be ready to respond with your own blog
- Be honest, be transparent and LISTEN
Source:
Basics of Online Reputation Management by Lee Odden on Mar 27th, 2007
http://www.toprankblog.com/2007/03/basics-of-online-reputation-management/
Related links:
http://www.toprankblog.com/2008/11/pubcon-online-reputation-management/
http://www.toprankblog.com/2008/02/online-reputation-management-for-individuals/
http://www.toprankblog.com/2008/03/review-radically-transparent/
